The Power of Branding: Why businesses needs it?

By: Babaeng Makata

Not all businesses have a strong brand identity. Some think that it is not necessary, some think that branding is only for large companies and some invest only in having their own business or company logo; but branding is so much more than just having a logo.

Your business still has a brand, even if you don’t have a logo. Branding is about how you make an impression, what is unique or special about your business and how you connect with your target audience.  This includes not only your company name and logo, but also the impression you leave with customers, what they say about your business and what it is like to do business with you.

However, not all businesses really understand what brand identity is and why it is important to a company’s overall marketing strategy,

​A brand needs a consistent theme to place its name and identity in the bold letters in the audience’s mind. The vision and mission of the company should be defined. Added to this, the logo of a brand must align with the brand’s vision.

​The importance of branding

Branding is a powerful tool to increase the overall sale of the company and retain customers through a strong image of a brand. This makes your product unique and makes it different from other competitors. It adds a value and develops loyalty among customers.
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The purpose of branding is to instill and establish a unique identity and presence of a company and its name that attracts and retains customers. Branding is also essential for maintaining customer loyalty and retention.

Benefits of having a strong brand identity

​1. Makes you and your company look bigger

When a potential client sees a professional brand consistently used on your business cards, websites or social media profiles, they get the image of a company that deserves their business.

2. Builds trust and loyalty

Having a unique brand that differentiates you in the marketplace is one of the ways you can separate your business from the competition. A strong brand that conveys your values connects with your ideal customer. This connection makes it easier for you to develop a long-term relationship with them, leading to greater customer loyalty.

3. Makes your business memorable

A strong brand identity that is consistently used helps customers remember who you are. THe more potential clients or customers see your brand, the more likely they will contact your business information. Whenever you get to interact with your potential client or customer, you have the chance to make a connection that creates a memorable brand experience.