By: Babaeng Makata
Not all businesses have a strong brand identity. Some think that it is not necessary, some think that branding is only for large companies and some invest only in having their own business or company logo; but branding is so much more than just having a logo.
Your business still has a brand, even if you don’t have a logo. Branding is about how you make an impression, what is unique or special about your business and how you connect with your target audience. This includes not only your company name and logo, but also the impression you leave with customers, what they say about your business and what it is like to do business with you.
However, not all businesses really understand what brand identity is and why it is important to a company’s overall marketing strategy,
A brand needs a consistent theme to place its name and identity in the bold letters in the audience’s mind. The vision and mission of the company should be defined. Added to this, the logo of a brand must align with the brand’s vision.
The importance of branding
Branding is a powerful tool to increase the overall sale of the company and retain customers through a strong image of a brand. This makes your product unique and makes it different from other competitors. It adds a value and develops loyalty among customers.
The purpose of branding is to instill and establish a unique identity and presence of a company and its name that attracts and retains customers. Branding is also essential for maintaining customer loyalty and retention.
Benefits of having a strong brand identity